In Revit, a material is generic content.
In reality, it's a decision with a history.
Who chose it. What it costs. Which sample sits in which office. Whether the spec writer signed off, and how it changed between schematic design and construction documents. BIM tools hold geometry — the decisions lived in fractured spreadsheets, email threads, and memory that left with every departure. The final decision lived in a spreadsheet; the institutional knowledge stayed buried deep in a project folder; every new project reinvented the wheel. Across seven offices and two spec-standard systems, there was no shared record of what had been decided, by whom, and why.